Saturday 5 October 2013
TheBlindJournalist: YogYums
Do
you love ice-cream? Want a fat-free alternative? You do? Well, YogYums is the
place for you.
YogYums
is a new business venture taken by Mr Adeeb Malik, 25 from Bolton, a part-time
law student who aims to bring a unique and delicious concept to the North West
of England. Mr Malik has a long-term
goal to expand his business into a successful franchise. He hopes to start this
off at the launch of YogYums on Friday 11th October 2013.
The
business based on Corporation Street, Preston is a modern frozen yogurt bar as
well as a relaxing coffee shop. Mr Malik
also has smoothies and fruit juices for sale.
However, the key product will remain the frozen yogurt desserts. A small
tub of strawberry frozen yogurt is £2.70.
Most
of us love ice-cream and frozen yogurt is a perfect alternative as it is fat
free. This product is perfect for those who are conscious about their health
and those consumers looking for new trends and crazes.
What
inspired Mr Malik? He said:
“The
idea initially came because I had to travel a very long distance to get my own
frozen yogurt and that led me to think that I should be able to go locally and
get what I want, and YogYums was born. Also I feel I have found a good niche
market here in Preston.”
Mr
Malik explained what makes his business different to others. He said:
m/f
“YogYums offers tailor-made frozen yogurts that are
not yet available in the North West.”
Consumers
commented on the idea and said:
Katie
Phillips, 21 a law student said:
“A great idea but it is the wrong time of the
year to open”
Mufassar
Ali, 18, unemployed said:
“I
love ice-cream, now I can be healthy and still enjoy desserts”
Ilyas
Patel, 46, self-employed said:
“He
has found a good location, near the university”
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